American Bone Health

Client: American Bone Health
Deliverables: Website (with CMS), Email Template, Branding Strategy, Training
Responsibilities: Creative Strategy & Direction, Agency Selection & Management, Project Management
Savvy Solution: American Bone Health, a non-profit organization, wanted to polish their image in order to increase volunteers and capture the attention of potential partners and sponsors.  We leveraged their old web content to build a new site that showcased their mission and their value to the community while leveraging the existing equity of their sister brand (FORE). Our strategy included a custom e-newsletter to help drive traffic to the web site.  Their new site allows them to easily make changes in-house and seamlessly manage their e-newsletter blasts.

 

BEFORE

ABH-Before-Pic

 

AFTER

ABH-After