Yahoo! Toolbar

Clients: Yahoo! Toolbar
Deliverables: Gap Analysis, Welcome Email, Banner Ads, Email, In-
Product Marketing, Microsite (http://new.toolbar.yahoo.com/toolbar/features/bookmarks/index.php
http://toolbar.yahoo.com/), Landing Pages
Responsibilities: Marketing Strategy, Creative Direction, Copy, Messaging,Project Management
Savvy Solution: Looking to activate new users and retain existing ones, we created an
integrated marketing campaign that compelled users to immediately engage
with their Yahoo! Toolbar.

yahoo-toolbar