BabyCenter
Client: BabyCenter - a Johnson & Johnson Company
Deliverables: Marketing Strategy, Website , Email, Logo
Responsibilities: Creative Strategy & Direction, Agency Selection & Management, Copy Writing, Project Management
Savvy Solution: BabyCenter wanted to generate advertiser interest and increase sales. We
developed a marketing strategy that leveraged their extensive consumer insights. Our campaign included an advertiser-facing website that staked their claim as industry leaders, a quarterly newsletter, Consumer Insights as a new revenue source, sales collateral to support the sales team, and clientfacing webinars.
developed a marketing strategy that leveraged their extensive consumer insights. Our campaign included an advertiser-facing website that staked their claim as industry leaders, a quarterly newsletter, Consumer Insights as a new revenue source, sales collateral to support the sales team, and clientfacing webinars.
“Any old website isn’t enough. If it doesn’t help brand your company, acquire new customers, and build your business - it’s a waste of money. Web strategy plus web design is the key.”
Stay Savvy
“SavvyClick instantly stepped in with ideas and suggestions to help not only with writing and editing but also with strategies to help us develop our website and grow our business.”